Les Crêtes is a historic and prominent winery in Valle d’Aosta, a brand that is already well-established and enjoys national and international recognition.
In the rebranding process, compared to company’s previous image, TheFont chose to clearly represent the territory in the foothills of Mont Blanc where the winery is located. A unique mountain terroir crucial to distinguishing the brand’s history and production.
To this end, TheFont opted for a more incisive graphic representation, while maintaining continuity, in both forms and colours, with the previous label, which had already been firmly established on the wine market.
Additionally, the names chosen for some of the wines, as well as the pay off, “Les Crêtes – Mountain Wines,” are the result of efforts to focus on the brand’s heritage and personality.