Lumm is a line of lamps created by a Milanese company that has been active since 1960 in the production of special components for high-voltage power transmission. Thanks to reclaiming the tradition of industrial processing and its related materials, the company began producing unique lamps in 2007.
Creating a logo for “designer lamps” is in itself a design challenge. It essentially acts as a business card, providing the all-important first impression of a product that is mainly sold through its visual identity.
The idea of TheFont was to create a logo that would speak about the product and became its primary advocate. Taking our cue from the shape of the Kilovolt lamp — whose base is made out of a high-voltage insulator — we designed a logo that is essential, light and deliberately smiling.
This was a precise choice in which the studio designed a rigorous brand identity, using only a slight touch of red as a common thread, the same colour that is found in all of the lamps made by Lumm.
